Internet Marketing
As in all presentations (person to persons or preprogrammed), it's always best to know your audience. Here we've provided some information (and the source) about the use and users of the Internet. If you want to attract some serious traffic to your site, you should provide information that is most useful to your target audience and do so in a way that's better than your competitors. That is probably the hardest task to achieve and the most time consuming. It requires a lot of research or knowledge and design consideration. The next step is to integrate keywords into your site pages (most importantly the main page) and list your site on the most common search engines. We will list your site on the top 5 search engines as part of the publishing process. Additional search engine submission services can also be provided at a range of fees to meet your various needs. Also, if any special programs are required to access some of the information (like Adobe Acrobat for PDF files or Real Audio for some audio files) you should provide links to the software sites. These file formats and programs are common and freely available on the Web.
Web User Demogrphics
Source: PC Novice Learning Series, Georgia Tech Research Corp., Business Week/Harris Poll
Gender Split: Male=62%, Female=38%
Average Age: 35.7 years
Income: 42% earn more than $50,000 per year
Education: 54% have a college degree
Marital Status: Married=40%, Single (never married)=38%
Race: 88% are Caucasian
Registered Voters: 83%
Means/Speed Of Access: 55% access the Web via 33.6Kbps modem or slower
Number Of E-mail Accounts Per User: One=42%, More Than One=56%
Have A Web Page: 46%
Frequency Of Use: 85% of Internet users access the Web daily
Years Of Internet Use: Less than one=37%, More than seven=7%